Louisville branding effort moves to Indianapolis during Sweet 16

Louisville branding effort moves to Indianapolis during Sweet 16 - Business First of Louisville:

Louisville’s Possibility City branding effort will take to the streets of Indianapolis during that city’s hosting of a Sweet 16 portion of the NCAA Tournament March 26-27.

Graphics declaring “A national championship is in the Cards” and other messages, along with the “Louisville: Possibility City” logo, will be projected onto the sides of buildings.

As part of the effort, Louisville Convention and Visitors Bureau employees will hand out information about visiting Louisville to passersby.

The projections are part of a branding effort led by creative firm Red7e, which was hired by various local entities, including Louisville-Jefferson County Metro Government; Greater Louisville Inc., the metro chamber of commerce; and the Greater Louisville Community Branding Alliance; in addition to the bureau.

Projections also are to be made in Chicago in coming months, according to a metro government news release.

Technorati Tags: louisville, branding, indianpolis, sweet 16,